Maserati
Agency
B-Play
Date
2014
Role
- Art Direction
- Graphic Design
Design & craftsmanship
Every Maserati, constructed with the utmost attention to detail, is a true masterpiece of Italian Design. Both for the road and for the race track, Maserati has built some of the most extraordinary automobiles the world has ever seen.
Through the evolution of its Designs, Maserati has led the way in automotive fashion, with unique cars, elegant yet sporty, always with highly personal, distinctive lines.
Environmental & Climatic Testing
B-play an independent creative group active since 2005 under the name of Bellissimo Vision, focused on interactive experiences & video productions, has been asked to produce a series of Digital Video Advertising aimed to exhibit the effectiveness and powerness of Maserati Cars through different environmental and climatic tests.
As the Art Director of the agency, I’ve carefully worked together with the Creative team to develop a strong visual identity & illustrate it with mood boards & rough compositions.
Then I’ve designed all the high-tech typography, graphics and visual animations to carry the key concept of each individual parts. Then I’ve supervised all the post-production, from animation to editing and color grading.
In-depth look
Project Stats
19
Videos
3
Vehicles
6
Locations
5
Different tests