Date
2022
Role
- Animation
- Look Development
- Shading & Lighting
- Rendering
- Compositing
- Motion Graphics
- Editing
The Colorful Ballet
of Lavazza’s Eco Caps
As a symbol of Italian coffee excellence, Lavazza has been perfecting the art of espresso for over a century. With a deep commitment to quality and innovation, Lavazza continues to lead the way in delivering exceptional coffee experiences.
Lavazza’s Eco Caps are designed for those who love great coffee but also want to make an environmentally responsible choice. With expertly selected blends and convenient, eco-friendly capsules, these Eco Caps deliver the rich aroma and authentic taste of Lavazza espresso while helping reduce waste.
Elegance in Motion
Wedoo responded to Lavazza’s desire to showcase their Eco Caps in a fresh and engaging way, while emphasizing the product’s elegance and sustainability. Drawing inspiration from modern musicals, we envisioned the colorful capsules as dancers in a vibrant ballet, gracefully moving to reveal their beauty and purpose.
Working closely with the talented Wedoo team, I played a key role in the production of the video.
From the pre-production to the final delivery, I was responsible for crafting the CGI that brought the capsules to life. Every aspect of the process was a rewarding challenge, from shading the vibrant caps with realistic materials, to lighting that enhanced each detail, to refining camera angles for the perfect composition and movement.
