Date
2019
Role
- Animation
- Look Development
- Shading & Lighting
- Realtime Integration
Driven by Innovation
With a rich legacy dating back to 1910, Alfa Romeo has long been synonymous with Italian craftsmanship and automotive excellence.
The Alfa Romeo Giulia QV combines this lineage of innovation with iconic design, delivering an adrenaline-fueled driving experience. This remarkable vehicle blends the brand’s racing heritage with modern Italian aesthetics, featuring a striking exterior and a bold, sporty profile.
Experience the Future
I embarked on an in-house project at Wedoo to explore the capabilities of Unity’s High Definition Render Pipeline (HDRP) for realtime rendering. Utilizing this technology allowed us to showcase the Giulia Quadrifoglio in a realistic and immersive manner.
This realtime experience allows users to engage with the vehicle as if it were right in front of them, highlighting its design and unique details.
I was a driving force behind in defining the look development, shading, and lighting of the CGI, along with its seamless realtime integration, ensuring that the beauty and sophistication of the Alfa Romeo Giulia Quadrifoglio came to life in an interactive format.