Client

Dodge

Agency

Wedoo

Date

2024

Role
  • Angle-Search
  • Look Development
  • Shading & Lighting
  • Rendering
  • Compositing

The next-gen muscle car

The Dodge® Charger has always been synonymous with raw power and unmistakable muscle, and now, the legacy continues with an electrifying twist. Designed to look, feel, drive, and sound like a true Dodge®, the Next-Gen Charger embodies over a century of muscle car heritage while pushing into a new era of electric performance.

For the global launch, Wedoo partnered with Dodge to bring their vision to life.

I played a key role in creating a stunning set of CGI renders that captured the essence of the brand’s new electric powerhouse. Through 30 meticulously crafted shots, ranging from dynamic exteriors to sleek interiors and intricate detail work, Wedoo told the story of the future of muscle cars.

CG Exteriors

Official Images

CGI Breakdown

Before & After Comparison

Before:

The clay render of the Dodge® Charger in a high-performance setting with studio lighting. Even in this raw form, the power and iconic shape of the vehicle are immediately recognizable.

After:

Final render of the scene with all materials, lighting, and details fully realized.
Electrifying. The vehicle commands attention and embodies the future of muscle cars.

1

Launch Campaign

30

8K Rez Images

2

Vehicle Trims

236

Cups of coffee