Self-Initiated
Agency
–
Date
2010
Role
- Art Direction
- Graphic Design
Artistic expression through digital experimentation
Evolution Core™ is part of my collection of personal artworks that I’ve crafted. I love once in a while to explore different ways of artistic expression, experiment new techniques, especially mix various kind of materials and textures.
Rebirth through evolution
For this artwork entitled Evolution Core™, my main idea was to portray a mysterious woman folded on herself as if she had just broken the shell of her previous existence and thus to be reborn.
For the general mood, I’ve decided to use warm colors like the flamboyant red hair of the woman that aimed to evoke as if it was the rebirth of a Phoenix from the ashes, and on the other hand, cold and dark colors to represent her past life now dead.
The illustration composition is based on geometrical and symmetrical shapes. In the logotype, the construction of the word “Evolution” strengthen this choice.
“Change is at the very core of evolution and without it,
all creatures would look alike and behave the same way.”
― Martin Dansky